Discover the Virtual Influencers

Digitalization and Augmented Reality are the new concepts which take more place in our daily talks. From our basic daily activities to business environments and their procedures the impact of these concepts can be felt easily. Most of the industries and sectors are reshaped by these two. Marketing and especially the influencer marketing which is our main subject, are also affected.

Virtual Influencers or Virtual Models are fictional characters created by software programs for social media marketing. Even dough they are just a 3d models, they have their own personality and characteristics. These fictional characters are created to replace real influencers and due to their nature they designed to be attractive for masses. With this, they are also pioneering the development for interactions between humans and robots.

How Virtual Influencers Work?

So, if they are not really existing then how do they work? This is a question you might ask but here let us explain. On the background of each virtual influencer, there is a successful creative team. This team decide everything about the virtual influencer the colour of its hair, the clothes even the friends who hang out with virtual influencer too. So the team also decides which brands the virtual influencer want to collaborate. With their 3D modelling and photo or video edit skills they set and organize the visuals of the collaboration. After the editing is done, they post the content and here voila! A virtual influencer recommends a product or a service.

Lil Miquela Famous Virtual Influencer and A Collaboration Post

What Should We Expect in the Future?

Even dough the virtual influencers are new in the market some of them have already passed 1 million followers and constantly they do collaborations. It is evident that brands or consumers don’t care if the influencers are real humans or not. So, we should expect to see virtual influencers more and more and they will be effective to change consumer’s shopping preferences.

Brands are also very advantageous to work with virtual influencers as virtual influencers decrease the risk of human based mistakes. For example, when you create a video ad, if the artist is the real human to edit video you might need to take another video which might end up with a delay of a campaign. On the other hand, if the influencer is virtual one, you don’t even need a studio to create a video as it will all start and end in a computer.