How to Use Instagram Business?
How to Use Instagram Business?
Today’s world rapidly switches from physical to digital as a result of global COVID19 pandemic. Quarantine and the new situation force consumers to spend more time on internet and change their shopping habits from physical shopping to digital shopping. In this new harsh era, the winners are obviously e-commerce stores where the losers are physical stores.
So, here in ILONSI’s new blog text, we are going to explain you how you can create a Instagram business page to make your brand more digitalized and avoid the negative outcomes of the COVID19.
To create Instagram account, you can either use your already exist account or you can open a new one.
To switch personal account to business account;
a- From your profile, tap the 3 lines menu in the upper-right corner.
b- Click “Settings”. Some accounts may see Switch to Professional Account from this menu. If you do, click it. Otherwise, continue to the next step.
c- Click “Account”.
d- Choose Business (unless it makes sense for you to choose Creator).
e- If you plan to connect your Instagram and Facebook business accounts, follow the steps to connect your account to your Facebook Page.
f- Select your business category and add relevant contact details.
g- Click “Done”.
After you complete these steps your business account page is ready. Do not forget to complete your bio with relevant information about your brand, give a contact information.
Now you need to create a strategy according your brands image, value proposition, products and services.
As Instagram collects data on behalf for you, you can check your audience age, gender, location and the dates where you get the traffic most. You can use this data to understand what is your audience general characteristic and make A/B tests for better contents. You should not forget that Instagram users give a lot attention to high quality contents so spend effort to create good contents. For the beginning, to create contents, you can use Canva (https://www.canva.com/ ).
What are the advantages of Instagram Business?
Brand awareness- With having a business page in Instagram, you can reach more consumers. It is a fact that internet is ubiquitous so your brand become more visible and accessible on the internet. Also with the digital ads or influencer marketing you can share what your brand offers to consumers.
Launching new products- Instagram business accounts are like digital showcase so you can show your new products, explain the features they have and use influencers to test how your product is. At the end, comments and feedbacks on the Instagram will help you the understand what is the good sides and the sides to be improved.
Generate more sales- The lack of store foot traffic may cause bad sales result. However, as Instagram has online selling opportunities you might halve the bad effects and even generate more sales than the past.
Here there are some cool stats taken from Instagram:
Do not forget, influencer marketing is a big opportunity to maximize your gains in Instagram Business Page and ILONSI (www.ilonsi.com) is the right place to find right influencers without paying any commission.
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