Instagram’s Ad Policy
Instagram’s Ad Policy
Instagram’s ads are started to use more and more by brands and even normal users. To get more traffic to a social media account it is a very efficient way however, if you not follow the rules of Facebook (which is owner of Instagram as you know), your ad account might be disabled and you might lose a huge advantage. For this reason, as ILONSI we wanted to inform you about ad policies of social media giant Facebook.
For the start, you should know that when you prepared an ad campaign on Instagram or Facebook, Facebook reviews your ads with smart tools and algorithms. Generally, this review duration is 24 hours and Facebook checks materials on your ad such as content of the ad, texts, visuals and images and the landing page. If there is something wrong for your ad, then Facebook rejects your ad campaign automatically.
There are 2 options for you in case of rejection. First you can edit your ad campaign to change inappropriate parts or you can create a brand new ad.
There are 2 different approach in Facebook when we talked about ad policy. These are prohibited materials and restricted materials.
Prohibited Contents
Community Standards
Misrepresentation of yourself, your product or your service, demanding private information from users, threating users, potential intimidation, behaviours that harm others rights and dignity are all prohibited in Facebook
Illegal Products
Products or services that are not covered under legal protections
Discriminatory Actions
Discrimination on personal attributes such as gender, ethnicity, religion is prohibited in Facebook.
Prohibited Products
Arms and Ammunitions, body parts, tobacco products, drugs, unsafe supplements, adult services and products, payday loans, pay check advances, and bail bonds are all prohibited in Facebook.
Third-party Infringement
In ads you might use visuals, texts or music that are not belong to yourself. In this case you might need to pay third parties who have legal ownership on the visuals, texts or music. If you don’t pay, then if the trademark owner complains then Facebook rejects your ad.
Misinformation
In your ads if you are constantly give wrong information about your product or service, your ad might be rejected. For the last years, Facebook spends lots of money on “Fact Checkers” in each country. These fact checkers check the information on your ads too. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on Facebook.
Controversial Topics
If your ad content is about a social issue or politics, it is prohibited use these type of crises for commercial purposes in Facebook.
Ad Layout
As it is said before, Facebook check the quality of the content in the ad. You should pay attention to grammar and punctuation, numbers and letters, images resolution, functioning call to action buttons, functional landing page, automated animations and voices are all important factors for Facebook.
Fast Income Promised Business Model
Most of us know that it is hard to earn money. So if you want to promote a business model which promises fast and high return, you need to make Facebook sure that your business model is not Ponzi scheme or your business model does not involve fraudulent activities.
Spywares and Malwares
The links in your ad should not formed by spywares or malwares.
Vaccine Discouragement
Within the global pandemic situation, it is not the best time to create confusions about vaccination.
Restricted Contents
Alcohol & Related Products
Facebook shapes rules on alcohol ads completely according to the laws of the country where the advertisement will be made
Dating Apps and Websites
To promote their services, dating firms must obtain written permission from Facebook before advertising.
Online Casino, Bets and Games
To promote their services, dating firms must obtain written permission from Facebook before advertising. Facebook shapes rules on alcohol ads completely according to the laws of the country where the advertisement will be made. At least it is restricted to give ads above the age of 18.
Online Pharmacies
Advertising of prescription drugs is prohibited and for other pharma products it is required to take prior permission from Facebook before advertising.
Crypto Currency Services
To promote their services, Crypto Currency and other financial firms must obtain written permission from Facebook before advertising.
Cosmetic Processes and Weight Loss
These kind of product and service owners can only promote their services to the +18 age group.
Facebook ad policies are very detailed and expanded. In this article, we retrieved the most important ones. For more information, you can visit Facebook ad policies page.