Why Brands Should Have More Than One Social Media Channel

Today’s world is developing more and more digitally. Particularly during the Covid19 period, with the increasing difficulty of physical access, investments in digital transformation allow the rapid development of technologies in this field. For many brands in different sectors, the first step of digitalization begins with ensuring the existence of the brand in Social Media. Especially, since 2010 the number of social media channels and their users increased tremendously. Compared to other digitalization mechanisms, creating a brand existence in social media is cheaper and while it is cheaper, there is a huge impact on relations between customers and brands and this is reason why brands prefer to make their first step on digitalization by creating social media accounts.

Undoubtedly, being on social media is very important. So, should a brand exist on more than one social media channel?

In fact, the answer to this question varies according to the size of the brand, but no matter how big a brand you are, you don’t need to be on all social media channels. Generally, most of the big brands prefer to be on Instagram, Twitter, Youtube and Facebook. Naturally, they form a team that produces content for each social media channel according to the communication strategy of that channel, and this raises the costs a little more. Small companies, on the other hand, have to prefer a more limited social media presence because of this cost problem. In general, it is enough for them to have a presence on two channels such as Instagram and Twitter or Facebook and Instagram.

Regardless of the size of your brand, you definitely need to be on more than one social media.

The first reason for this is that each of the social media platforms has its own special audience. Your brand has a primary and secondary audience. If you have an account on a social media channel, you may not be able to reach your target audience completely channel.

As another reason, we can see the unique nature of social media. While Instagram is a sales-oriented platform that is more decorated with visuals, Twitter can be a customer-supported platform that includes ideas. You can shoot a video promoting your new product on Instagram, and you can retweet the opinions of people who have tried your product on Twitter.

As a third reason, you may want to reduce risks. Sometimes, your account may be blocked from advertising due to Facebook’s advertising policies. In this case, you can advertise from another platform and keep traffic.

As a final reason, you can look at your competitors’ use of social media. If you think you can compete with them, it is extremely important to show up on the platform where they appear. If you don’t want to compete, you can make a difference by taking part in a social media channel where they don’t exist.

At the end of the day, regardless of your reason, being on more than one social media is important for your brand. You can take part in as many social media channels as you want, depending on your budget and your capacity to produce effective content.