How many influencers should I work with on my campaign?
Every campaign for every brand will be different. The number of influencers you should engage will depend on a series of factors including, but not limited to:
- Type of campaign (e.g. social amplification vs blog and social)
- Campaign budget
- Tier of influencers
- Campaign start and end dates
- Time of year of campaign (e.g. holidays will raise influencer rates)