How many influencers should I work with on my campaign?

Every campaign for every brand will be different. The number of influencers you should engage will depend on a series of factors including, but not limited to:

• Type of campaign (e.g. social amplification vs blog and social)
• Campaign budget
• Tier of influencers
• Campaign start and end dates
• Time of year of campaign (e.g. holidays will raise influencer rates)