How many influencers should I work with on my campaign?

Every campaign for every brand will be different. The number of influencers you should engage will depend on a series of factors including, but not limited to:

-Type of campaign (e.g. social amplification vs blog and social)

-Campaign budget

-Tier of influencers

-Campaign start and end dates

-Time of year of campaign (e.g. holidays will raise influencer rates)