ILONSI celebrated New Year two times last year in its office. DİMES was the only juice brand that took place at the events. DİMES needed to increase awareness for its new product launches, so it sent various juices and smoothies for influencers to take photos and taste. ILONSI explained its application and the upcoming new version to the invited guests. In total, 25 influencers joined the celebrations due to the Covid-19. Influencers promoted DİMES products either by drinking or just sharing them on their Instagram accounts.

Contents Generated

You can check the contents created by influencers in ILONSI for the DİMES collaboration.

Number of Influencers

25

Total Reach

872.941

Campaign Duration

2 days

Conclusion:

In high competition, to create differentiation for your brand, influencer marketing is a good idea as your products are approved by social figures.