ILONSI celebrated New Year two times last year in its office. OBSESSO – Iced Coffee was the only coffee brand that took place at the events. OBSESSO needed to increase awareness for its new product launches, so it sent various iced coffees for influencers to take photos and taste. ILONSI explained its application and the upcoming new version to the invited guests. In total, 25 influencers joined the celebrations due to the Covid-19. Influencers promoted OBSESSO products either by drinking or just sharing them on their Instagram accounts.
You can check the contents created by influencers in ILONSI for the Obsesso collaboration.
Number of Influencers
In high competition, to create differentiation for your brand, influencer marketing is a good idea as your products are approved by social figures.